Turn your experience into a personal brand that brings you income and opportunities.
I help professionals, founders, and knowledge creators figure out what they should be known for, turn a nonlinear background into a brand only they could build, and post it alongside a 9-5.
What my personal brand has created for me:
A personal brand helps the right people understand, remember and choose you.
You don't need to squeeze yourself into one niche.
Your experience probably runs across different jobs, industries, interests, and parts of your life. You know you have something worth saying. The harder part is connecting it into something clear without flattening who you are.
Here's what we work out together:
- What you want the brand to create
- Who you need to reach
- What makes your experience valuable and different
- Which stories and ideas you want to be known for
- How to turn that strategy into content you can realistically post
Ways to work with me
1:1 and group coaching
1:1
Best for: you want my eyes on your brand directly, whether that's the whole strategy or one specific question.
1:1 work ranges from a full personal brand strategy (positioning, audience, content pillars, signature concepts, platform strategy, monetization direction, and a first execution plan) to an audit of what you're already posting, a working session on a specific piece of content, or a short Q&A on one focused question.
Fill out the form and I'll recommend the option that fits.
Apply to work with meLive Group Program
Best for: you want a guided process with direct feedback, accountability, and a curated group.
A live program for professionals, founders, and aspiring knowledge creators building alongside a 9-5. Members work through brand discovery, distinct positioning, signature stories, and a posting system they can keep up with, plus live instruction and private feedback from me.
The founding cohort is currently full.
Join the next cohort waitlistStart on your own.
The 5-9 Creator Kit
A practical starting point for building a personal brand alongside your job.
Download the free kitNonlinear News
My writing on careers, personal branding, business, money, and building something of your own.
Read Nonlinear NewsVirtual and In-Person Events
Workshops, meetups, and events for ambitious professionals building careers, businesses, and personal brands outside their 9-5.
See upcoming events
I built this in public, while employed.
I started out in sales and investment banking at Morgan Stanley. Then international operations, then product, then marketing in tech. Most recently, I was the founding marketer at a VC-backed B2B startup. I also have an MBA from Wharton, so I've spent most of my career in rooms where everyone is high-achieving and nobody wants to be the person posting "silly videos" on the internet.
I built my own audience of 300K+ and a six-figure creator business. At the same time, I was building founder and executive brands in-house as a marketer.
I do this same work now with private clients, in workshops, and with my cohorts.
I built this for people whose experience is too multidimensional to squeeze into a creator niche or a line on a resume. I know what it's like to post while you're employed: the policies, the confidentiality, the coworker who finds your account. We work through all of it!
Community feedback
Positioning and clarity
"I've had a couple of calls with Hannah, and I highly recommend her if you're considering working with her 1:1. She's articulate and thoughtful, and she really took the time to understand my positioning and work through it with me. She even dissected one of my posts with me, turning our conversation into a live workshop. I walked away with so much clarity around what I wanted to say and how to communicate it."
Sasha, 1:1 client
"I really appreciated your perspective and how you helped me think differently about the audience and my story. I left with a lot to think about and work through. I'm excited to start putting it into practice."
1:1 client, after a session
Posting and visibility
"Been following all of your advice. Lots to clean up here to have this thing fully set up but all your content was incredibly helpful and motivating to get it live."
Workshop attendee
"It's late, but I'm here just finishing hour 2 of Hannah's freebie on how to start posting on LinkedIn. So valuable. Sometimes it takes slowing down to go fast."
Reader, 5-9 Creator Kit
"I just started my Instagram two weeks ago in order to put myself out there and be brave."
Community member
"I have just reached 100 subscribers since restarting the newsletter back in late May, dedicated to fine wine intelligence for collectors and serious lovers. Thank you to Hannah Zhang for the inspiration and courage to pursue this hobby of mine that fell by the wayside once a kid came into the picture."
Newsletter founder
FAQ
Which option is right for me?
1:1 ranges from a full brand strategy to an audit of what you're already posting, a working session on one piece of content, or a short Q&A on a focused question. Based on your form, we'll make sure it's a fit and recommend the right one.
Do I need to be posting already?
No. 1:1 work and the group program both support someone starting from zero. If you already have posts or drafts, I'll review those too.
Is this for a specific platform?
The group cohort strategy is shared across platforms, with self-guided materials for the specific ones you post on. 1:1 is tailored to your platform.
Can I build a personal brand while working a corporate job?
Yes, in most cases. I built mine while working full time in tech, so I know about the employer policies, the confidentiality lines, the professional credibility question, and the discomfort of colleagues seeing your content. We'll tackle all of it!
When will the next cohort open?
The next dates haven't been announced. Join the waitlist to get the details first.
